How MSPs Can Grow With VSaaS Without Growing Complexity.

For any service-based business, growth ultimately comes down to one key factor: delivering continued value to clients without increasing complexity or costs.

For Managed Service Providers (MSPs), that’s often easier said than done. Growth comes with tradeoffs, like hiring more staff, building out new infrastructure, or providing support for systems that weren’t designed to scale. But there’s a smarter path forward.

By adding Video Surveillance as a Service (VSaaS) powered by Nx Witness Enterprise to your portfolio, you unlock a high-margin, highly scalable revenue stream that fits how you already do business.

So, how exactly does it help you grow?

1. Launch a VSaaS Offering That's Fully Your Own

Nx Witness Enterprise gives you full control over how you deliver surveillance services. You’re not locked into a vendor-controlled ecosystem or forced to use proprietary hardware. Instead, you can white label the platform to match your brand, customize the UI through its open-source desktop client, and deploy it in the cloud, on premises, at the edge, or in any combination that suits your client’s needs. It becomes a seamless extension of your existing stack, not a third-party add-on.

2. Generate Predictable, Recurring Revenue

Unlike traditional surveillance systems that rely on one-time license sales, Nx Witness Enterprise follows a subscription-based model designed to match MSP workflows. With flexible licensing, centralized billing, and custom pricing through Nx Connect—our included subscription management portal—it’s easy to generate reliable, recurring income. A single addition to your stack can turn into thousands in long-term passive revenue.

3. Increase Account Value Without Increasing Overhead

Expanding your service offering doesn’t have to mean increasing your workload. Because Nx Witness Enterprise integrates easily with your existing IT and security stack, adding video surveillance creates an immediate value-add for clients without the need for internal restructuring. And with integrations like AI analytics,  access control, and more, you can unlock completely new upsell paths while deepening customer relationships.

4. Break Into The Physical Security Market

The physical security space has long been dominated by hardware vendors and security integrators. Nx Witness Enterprise changes that. It’s hardware agnostic and supports over 20,000 IP devices, so you can deploy on existing infrastructure or choose the best-fit hardware for the job. There’s no need to stock proprietary equipment or manage vendor relationships, giving you the freedom to tap into growing client demand without upending your existing business model.  

5.  Differentiate From the Competition 

In a saturated MSP market, differentiation is key. Nx Witness Enterprise helps you stand out with a customizable, enterprise-grade surveillance solution that integrates directly into your IT ecosystem. You maintain full control over the branding, pricing, and delivery, giving your clients a seamless experience that reflects your brand, not someone else’s. 

6. Broaden Your Clientele with Tailored Deployments

From healthcare and education to logistics and retail, every industry has unique requirements. Nx Witness Enterprise supports a wide range of compliance, infrastructure, and monitoring needs across diverse environments. Its open architecture makes it easy to integrate specialized tools or third-party solutions, allowing you to deliver customized solutions that scale with your clients.

7. Streamline License Management and Administration

Nx Connect, included with Nx Witness Enterprise, provides a centralized hub that simplifies every aspect of your subscription and licensing management. With built-in sales analytics, full pricing control, and complete oversight of downstream customers, it streamlines administration and keeps operations efficient as your services scale.

8. Scale Without Scaling Your Support Team

Nx Witness Enterprise is lightweight, reliable, and designed to run with minimal maintenance. With browser-based access and remote management via Nx Cloud, you can deploy, monitor, and support systems from anywhere, reducing the need for onsite visits or constant troubleshooting. Combined with continuous software updates and a high-performance architecture, it enables you to serve more clients with less time and fewer resources.

Growth Without the Growing Pains

You don’t need to reinvent your business to expand. You just need the right solution. Nx Witness Enterprise acts as a growth engine for MSPs, helping you scale your services, increase recurring revenue, and deliver more value to clients without added complexity. It’s a smarter way to grow your business without sacrificing what makes your model work.