Managed Service Providers (MSPs) are no strangers to change. Over the past decade, they’ve transitioned from reactive IT support to proactive infrastructure management, and from traditional on-site services to delivering cloud compliance and cybersecurity solutions.
Now, a new opportunity is knocking. It's one that’s already being embraced by forward-thinking MSPs and is reshaping client expectations while opening up an entirely new source of recurring revenue.
That opportunity is managed video surveillance.
Clients today aren’t just looking to MSPs to secure their networks and data, but also the physical environments where their businesses operate. Offices, warehouses, schools, and stores all need to be monitored, recorded, and managed with the same level of visibility and reliability that clients have come to expect from their IT systems.
That expectation isn’t just emerging; it’s accelerating. According to MarketsandMarkets, the global video surveillance market is projected to reach over $88 billion by 2030. With both demand and costs rising, it’s no surprise that clients are turning to their existing providers to fill the gap. For MSPs already managing networks, infrastructure, and endpoints, offering video surveillance is a natural next step.
And if you don’t offer it? There’s a good chance someone else will.
The momentum behind this shift isn’t just financial or client-driven. It’s a natural fit for how MSPs already operate.
IT and physical security have been converging for years. When clients invest in new systems today, they do so expecting them to work together seamlessly. According to Acre Security, the demand for unified security systems is projected to grow by more than 10 percent annually through 2025.
Clients don’t want to manage multiple vendors, platforms, or support teams. They want a single, trusted provider who understands the full picture and can deliver it all. By offering video surveillance as a service, you eliminate complexity for your clients while strengthening your role as their long-term technology partner.
Modern video surveillance platforms are already designed for the ways MSPs operate. They’re cloud-connected, remotely manageable, and subscription-based, just like the rest of your service stack. That means they can easily be bundled into your existing offerings and rolled into your monthly billing.
And with the right platform, you don’t need to change your infrastructure or your pricing model. You can deploy based on each client’s needs, integrate with their existing hardware, scale with minimal overhead, and generate consistent, high-margin recurring revenue.
What sets managed video surveillance apart isn’t just the ability to offer another service, but the deeper client relationship that comes with it. When you take responsibility for a client’s surveillance system, you’re helping them protect what matters most: their people, their assets, and their peace of mind. That level of trust builds stronger partnerships and longer retention. It also opens the door to future service opportunities, like compliance monitoring or remote incident response.
And that trust in MSPs is only growing. A recent report from JumpCloud found that nearly 90 percent of small and medium businesses already rely on an MSP or are actively pursuing one, proving that organizations want one reliable technology partner who can deliver it all.
You don’t need to become a full-fledged security integrator or reinvent your business model to offer video surveillance. You just need a solution that aligns with the way you already deliver value: a platform that’s flexible, IT-friendly, and built to scale with your clients and your business.
Video Surveillance as a Service (VSaaS) isn’t just another side offering. It's a strategic extension of your role as an MSP. It gives you another way to meet client needs, deepen account value, and generate high-margin recurring revenue without adding unnecessary overhead.
It’s the next logical move. And now is the time to make it.